Event Management
E-Learning
Aurora
Aurora
A mobile app for a festival that celebrates women in film
Reproductive health education and support for young women
Type
Type
Mobile App
Mobile App
Tools
Tools
Figma, FigJam
Figma, FigJam
My Role
My Role
Research, UX/UI Design
Research, UX/UI Design
Year
Year
2024
2024
Overview
Overview
Aurora is a mobile app designed for a fictional film festival that celebrates and uplifts women in the film industry. Conceptualized as part of a 10-week project, the app provides attendees with easy access to festival information, ticketing, event schedules, and venue navigation, supporting both pre-festival planning and real-time use during the event.
Aurora is a mobile app designed for a fictional film festival that celebrates and uplifts women in the film industry. Conceptualized as part of a 10-week project, the app provides attendees with easy access to festival information, ticketing, event schedules, and venue navigation, supporting both pre-festival planning and real-time use during the event.
During this project, I performed user research, created sketches and wireframes, conducted user testing, and delivered the final design.
During this project, I performed user research, created sketches and wireframes, conducted user testing, and delivered the final design.
The Solution
The Solution
My first step in addressing the challenge was to define the festival’s identity. I chose to center the festival around celebrating and platforming women in film. The assignment brief outlined key features to prioritize, including easy access to festival information, ticketing, venue information, and festival navigation.
My first step in addressing the challenge was to define the festival’s identity. I chose to center the festival around celebrating and platforming women in film. The assignment brief outlined key features to prioritize, including easy access to festival information, ticketing, venue information, and festival navigation.
Ticket Purchases
Ticket Purchases
A place to find important ticketing information, and to purchase festival tickets
A place to find important ticketing information, and to purchase festival tickets
Navigation
Navigation
Key venue information and an interactive map to navigate the festival
Key venue information and an interactive map to navigate the festival
Festival Program
Festival Program
Somewhere users can find information on every festival event and screening
Somewhere users can find information on every festival event and screening
Research
Research
User Research
User Research
Next, to guide me through my design work, I created a few personas representing my target audience based on findings from user interviews and surveys.
Next, to guide me through my design work, I created a few personas representing my target audience based on findings from user interviews and surveys.
Competitive Analysis
Competitive Analysis
I analyzed existing mobile interfaces for film festivals and similar events to gather insights for my design, identifying what works well and opportunities to differentiate my design.
I analyzed existing mobile interfaces for film festivals and similar events to gather insights for my design, identifying what works well and opportunities to differentiate my design.
Ideation
Ideation
With a deeper understanding of users and the research phase complete, I began the ideation phase.
With a deeper understanding of users and the research phase complete, I began the ideation phase.
Site Map
Site Map
Using my research insights, I started the ideation phase by defining the app’s structure and architecture through a site map.
User Flow
User Flow
The user flow helped me visualize how my personas would move through the app. Paired with the site map, it shaped the app's design and navigation.
Wireframes
Wireframes
Brand Identity
Brand Identity
Aurora's goal is to platform and highlight the creativity of women in the film industry. In line with this goal, I used a warm color palette and elegant typography to evoke femininity and warmth.
Aurora's goal is to platform and highlight the creativity of women in the film industry. In line with this goal, I used a warm color palette and elegant typography to evoke femininity and warmth.
Testing with users
Testing with users
I held multiple interviews with users to collect feedback on my design, gaining valuable insight into its effectiveness and usability:
I held multiple interviews with users to collect feedback on my design, gaining valuable insight into its effectiveness and usability:
Key Insights
Key Insights
The feedback revealed that while the app’s visual theme was effective, the design wasn’t intuitive, leaving users unsure of what certain features did (for example, the schedule feature) and how to complete some tasks (such as saving events to their Profile).
The feedback revealed that while the app’s visual theme was effective, the design wasn’t intuitive, leaving users unsure of what certain features did (for example, the schedule feature) and how to complete some tasks (such as saving events to their Profile).
Lack of clarity
Lack of clarity
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Unnecessary feature
Unnecessary feature
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access.
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access.
Visual design works well
Visual design works well
They felt the color palette made the app feel professional and appropriate for the theme.
They felt the color palette made the app feel professional and appropriate for the theme.
