Event Management
E-Learning
Aurora
Aurora
Streamlining festival planning and navigation through a mobile app designed for a women’s film festival.
Streamlining festival planning and navigation through a mobile app designed for a women’s film festival.
Overview
Overview
Aurora is a mobile app helping festival attendees discover events and plan their visit efficiently
Aurora is a mobile app helping festival attendees discover events and plan their visit efficiently
Problem
Problem
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
Challenge
Challenge
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
My Contributions
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Aurora is a mobile app helping festival attendees discover events and plan their visit efficiently
Problem
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
Challenge
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Aurora is a mobile app helping festival attendees discover events and plan their visit efficiently
Challenge
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
Problem
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
The Solution
The Solution
For this project, I was tasked with creating a fictional festival and designing a mobile experience for it. Attending a festival can be overwhelming, so visitors would benefit from a single, easy-to-use tool to navigate and plan their experience.
I started by defining the festival’s identity, centering it on celebrating and platforming women in film. The project brief highlighted key features to prioritize, like easy access to festival information, ticketing, event details, and scheduling.
For this project, I was tasked with creating a fictional festival and designing a mobile experience for it. Attending a festival can be overwhelming, so visitors would benefit from a single, easy-to-use tool to navigate and plan their experience.
I started by defining the festival’s identity, centering it on celebrating and platforming women in film. The project brief highlighted key features to prioritize, like easy access to festival information, ticketing, event details, and scheduling.
Ticket Purchases
Ticket Purchases
A place to find important ticketing information, and to purchase festival tickets
A place to find important ticketing information, and to purchase festival tickets
Navigation
Navigation
Key venue information and an interactive map to navigate the festival
Key venue information and an interactive map to navigate the festival
Festival Program
Festival Program
Somewhere users can find information on every festival event and screening
Somewhere users can find information on every festival event and screening
Research
Research
Next, to guide me through my design work, I created a few personas representing my target audience based on findings from user interviews and surveys.
Next, to guide me through my design work, I created a few personas representing my target audience based on findings from user interviews and surveys.
Attendees need a central place for festival information
Attendees need a clear way to view the full festival lineup and access key details without searching across multiple sources
Transparency shapes how people engage with the festival
Users want quick access to schedules and event details to prepare for the festival without spending time searching
Clear event information support decision-making
Users value straightforward descriptions to help them decide which events to attend.
I analyzed existing mobile interfaces for film festivals and similar events to gather insights for my design, identifying what works well and opportunities to differentiate my design.
I analyzed existing mobile interfaces for film festivals and similar events to gather insights for my design, identifying what works well and opportunities to differentiate my design.
Users should be able to quickly find key details without having to search through less relevant content
Users should be able to quickly find key details without having to search through less relevant content
Information should be distributed well, with each page containing an appropriate amount of content for a smooth experience
Information should be distributed well, with each page containing an appropriate amount of content for a smooth experience
Core festival tasks should be integrated directly into the app to improve efficiency and make the experience more convenient
Core festival tasks should be integrated directly into the app to improve efficiency and make the experience more convenient
Ideation
Ideation
With a deeper understanding of users and the research phase complete, I began the ideation phase.
With a deeper understanding of users and the research phase complete, I began the ideation phase.
Using my research insights, I started the ideation phase by defining the app’s structure and architecture through a site map.
User Flow
User Flow
The user flow helped me visualize how my personas would move through the app. Paired with the site map, it shaped the app's design and navigation.
Testing with users
Testing with users
I held multiple interviews with users to collect feedback on my design, gaining valuable insight into its effectiveness and usability:
I held multiple interviews with users to collect feedback on my design, gaining valuable insight into its effectiveness and usability:
Key Insights
Key Insights
The feedback revealed that while the app’s visual theme was effective, the design wasn’t intuitive, leaving users unsure of what certain features did (for example, the schedule feature) and how to complete some tasks (such as saving events to their Profile).
The feedback revealed that while the app’s visual theme was effective, the design wasn’t intuitive, leaving users unsure of what certain features did (for example, the schedule feature) and how to complete some tasks (such as saving events to their Profile).
Lack of clarity
Lack of clarity
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Unnecessary feature
Unnecessary feature
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access.
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access.
Visual design works well
Visual design works well
They felt the color palette made the app feel professional and appropriate for the theme.
They felt the color palette made the app feel professional and appropriate for the theme.
Brand Identity
Brand Identity
Aurora's goal is to platform and highlight the creativity of women in the film industry. In line with this goal, I used a warm color palette and elegant typography to evoke femininity and warmth.
Aurora's goal is to platform and highlight the creativity of women in the film industry. In line with this goal, I used a warm color palette and elegant typography to evoke femininity and warmth.
