Event Management
Aurora
Aurora
Streamlining festival planning and navigation through a mobile app designed for a women’s film festival.
Streamlining festival planning and navigation through a mobile app designed for a women’s film festival.
Overview
Aurora is a mobile app that helps festival attendees discover events and plan their visit efficiently
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Aurora is a mobile app that helps festival attendees discover events and plan their visit efficiently
Aurora is a mobile app that helps festival attendees discover events and plan their visit efficiently
Problem
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
Managing a festival visit can be tedious. Attendees need a central tool to help them explore and plan efficiently
Challenge
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Aurora is a mobile app that helps festival attendees discover events and plan their visit efficiently
My Contributions
User Research, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Challenge
Challenge
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
Design a mobile interface for an original festival concept that helps attendees make the most of their festival visit
Solution
Solution
For this project, I was tasked with creating a fictional festival and designing a mobile experience for it. Attending a festival can be overwhelming, so I felt that visitors would benefit from a single, easy-to-use tool to navigate and plan their experience.
I started by defining the festival’s identity, centering it on celebrating and platforming women in film. The project brief highlighted key features to prioritize, like easy access to festival information, ticketing, event details, and scheduling.
For this project, I was tasked with creating a fictional festival and designing a mobile experience for it. Attending a festival can be overwhelming, so I felt that visitors would benefit from a single, easy-to-use tool to navigate and plan their experience.
I started by defining the festival’s identity, centering it on celebrating and platforming women in film. The project brief highlighted key features to prioritize, like easy access to festival information, ticketing, event details, and scheduling.
Ticket Purchases
Ticket Purchases
A place to find important ticketing information and purchase festival tickets
A place to find important ticketing information and purchase festival tickets
Navigation
Navigation
Key venue information and an interactive map to navigate the festival
Key venue information and an interactive map to navigate the festival
Festival Program
Festival Program
Somewhere users can find information on all festival events & screenings
Somewhere users can find information on all festival events & screenings
Research
Research
User Research
User Research
Building on my research, I developed personas based on patterns identified in user interviews and surveys.
Building on my research, I developed personas based on patterns identified in user interviews and surveys.
Attendees need a central place for festival information
Attendees need a central place for festival information
Attendees need a clear way to view the full festival lineup and access key details without searching across multiple sources
Attendees need a clear way to view the full festival lineup and access key details without searching across multiple sources
Transparency shapes how people engage with the festival
Transparency shapes how people engage with the festival
Users want quick access to schedules and event details to prepare for the festival without spending time searching
Users want quick access to schedules and event details to prepare for the festival without spending time searching
Detailed information supports attendees' decision-making
Detailed information supports attendees' decision-making
Users value straightforward descriptions to help them decide which events to attend.
Users value straightforward descriptions to help them decide which events to attend.
Market Research
Market Research
I also spent some time exploring apps for film festivals and similar events, getting a feel for how they worked and where they could be improved.
I also spent some time exploring apps for film festivals and similar events, getting a feel for how they worked and where they could be improved.
Users should be able to quickly find key details without having to search through less relevant content
Users should be able to quickly find key details without having to search through less relevant content
Information should be distributed well, with each page containing an appropriate amount of content for a smooth experience
Information should be distributed well, with each page containing an appropriate amount of content for a smooth experience
Core festival tasks should be integrated directly into the app to improve efficiency and make the experience more convenient
Core festival tasks should be integrated directly into the app to improve efficiency and make the experience more convenient
Ideation
Ideation
With a better understanding of the problem space and users, we moved into ideation.
With a better understanding of the problem space and users, we moved into ideation.
Site Map
Site Map
Building on our research, I mapped out the app's architecture using a site map
Using our research insights, we started the ideation phase by defining the website's structure and architecture through a site map.
Site Map
We began our ideation phase by defining the website’s structure and architecture through a site map.
Site Map
Using my research insights, I started the ideation phase by defining the app’s structure and architecture through a site map.
User Flow
User Flow
The user flow helped me imagine how my personas would move through the app. Paired with the site map, it shaped the app's design & navigation.
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design
User Flow
The user flow helped me visualize how my personas would move through the app. Paired with the site map, it shaped the app's design and navigation.
User Flow
The user flow helped us visualize how users would move through the website. Together with the site map, it informed the structure and layout of the website.
Wireframes
Wireframes
Starting with low-fidelity wireframes, I mapped out the app’s main screens and navigation before refining them into high-fidelity designs.
We created several low-fidelity wireframe iterations for initial testing before moving on to our high-fidelity designs.
Testing with users
Testing with users
I held multiple interviews with users to collect feedback on my design. Their insights highlighted areas where the design could be more intuitive and better aligned with user expectations.
I held multiple interviews with users to collect feedback on my design. Their insights highlighted areas where the design could be more intuitive and better aligned with user expectations.
Users felt the quiz feedback wasn’t clear enough. They want to be able to review answers and detailed feedback.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Users felt the cards used in the design were hard to read and interact with, asking for larger, more accessible sizing.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Visual design works well
They felt the color palette made the app feel professional and appropriate for the theme.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access
They felt the color palette made the app feel professional and appropriate for the theme
Users felt the options for filtering on the resources page weren’t effective and inconsistent with the rest of the website
Users wanted more examples within challenges to better understand what to do. They felt the lack of details reduced their motivation
Users felt the website's visual design was uneven, with too much content on the main page and too little on subpages
Testing with users
I held multiple interviews with users to collect feedback on my design. Their insights highlighted areas where the design could be more intuitive and better aligned with user expectations.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible.
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access.
They felt the color palette made the app feel professional and appropriate for the theme.
Brand Identity
Brand Identity
Aurora’s brand identity uses a warm color palette and refined typography to evoke sophistication and grace.
Aurora’s brand identity uses a warm color palette and refined typography to evoke sophistication and grace.
