E-Learning
Blooming
Blooming
Addressing the lack of reliable, centralized reproductive health education through accessible learning and peer support.
Addressing the lack of reliable, centralized reproductive health education through accessible learning and peer support.
Overview
Blooming is an online platform that teaches women about reproductive health with resources and community support
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Blooming is an online platform that teaches women about reproductive health with resources and community support
Blooming is an online platform that teaches women about reproductive health with resources and community support
Problem
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
Challenge
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Blooming is an online platform that teaches women about reproductive health with resources and community support
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Context
Learning about reproductive health is often a fragmented and isolating experience. Many young women turn to online sources to better understand their bodies, but the information they find is scattered, inconsistent, and difficult to navigate. To learn more about their experiences, we reviewed existing resources and spoke with young women firsthand.
So why is learning about reproductive health so challenging?
No central source of information
Women and girls lack access to reliable information and tools to support their reproductive health, and there's no one place for answers
Discouraged from seeking help
Negative stigma and harmful stereotypes surrounding female reproductive health make them less likely to seek out services and support
Challenge
Challenge
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
Solution
Solution
An online platform offering comprehensive reproductive health resources to help women learn about their bodies, make informed decisions, and connect in a safe, supportive space. The platform provides three main features:
An online platform offering comprehensive reproductive health resources to help women learn about their bodies, make informed decisions, and connect in a safe, supportive space. The platform provides three main features:
Compiled Resources
Compiled Resources
A collection of reproductive health resources in one place
A collection of reproductive health resources in one place
Community Support
Community Support
A space to discuss learning material and support one another
A space to discuss learning material and support one another
Test Comprehension
Test Comprehension
A method to ensure users understand what they're learning
A method to ensure users understand what they're learning
Research
Research
Understanding How Young Women Learn About Reproductive Health
Understanding How Young Women Learn About Reproductive Health
To learn how people approach reproductive health education, we asked young women about their experiences, challenges, and needs when seeking reliable information.
To learn how people approach reproductive health education, we asked young women about their experiences, challenges, and needs when seeking reliable information.
Preparation and learning at an early age is beneficial
Preparation and learning at an early age is beneficial
Many users said learning about reproductive health earlier would have given them more knowledge and confidence
Many users said learning about reproductive health earlier would have given them more knowledge and confidence
Existing sources of information were insufficient
Existing sources of information were insufficient
Interviewees said school and online resources gave some information, but they still knew very little.
Interviewees said school and online resources gave some information, but they still knew very little.
Formal education isn't comprehensive
Formal education isn't comprehensive
Users felt that schools don’t cover all aspects of reproductive health, leaving important topics underexplored
Users felt that schools don’t cover all aspects of reproductive health, leaving important topics underexplored
Exploring Existing Solutions
Exploring Existing Solutions
Next, we explored a handful of websites and apps focused on reproductive health, seeing what worked well, what didn’t, and what lessons we could take for our own website.
Next, we explored a handful of websites and apps focused on reproductive health, seeing what worked well, what didn’t, and what lessons we could take for our own website.
Organization is key. Users should be able to find what they need quickly and easily.
Organization is key. Users should be able to find what they need quickly and easily.
Users should be able to share information and talk with each other to reduce feelings of intimidation and reluctance to discuss their health.
Being able to share information and talk with each other can reduce feelings of intimidation
Tailoring content to users can make their experience smoother and increase engagement and satisfaction
Tailoring content to users can increase engagement and satisfaction
Ideation
Ideation
With a better understanding of the problem space and our users, we moved into ideation.
With a better understanding of the problem space and our users, we moved into ideation.
Site Map
Site Map
Using what we learned from research, we defined the website’s architecture through a site map.
Using our research insights, we started the ideation phase by defining the website's structure and architecture through a site map.
Site Map
We began our ideation phase by defining the website’s structure and architecture through a site map.
Site Map
Using my research insights, I started the ideation phase by defining the app’s structure and architecture through a site map.
User Flow
User Flow
The user flow helped us visualize how users would navigate the platform. Together with the site map, it guided our design decisions moving forward
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design
User Flow
The user flow helped me visualize how my personas would move through the app. Paired with the site map, it shaped the app's design and navigation.
User Flow
The user flow helped us visualize how users would move through the website. Together with the site map, it informed the structure and layout of the website.
Wireframes
Wireframes
We sketched and tested low-fidelity wireframes first, using them to test early ideas and guide the development of the more polished, high-fidelity version.
We created several low-fidelity wireframe iterations for initial testing before moving on to our high-fidelity designs.
Testing with users
Testing with users
We interviewed several users to get their first impressions and feedback on our prototype. The feedback helped us identify where the design and content could be clearer and more engaging.
We interviewed several users to get their first impressions and feedback on our prototype. The feedback helped us identify where the design and content could be clearer and more engaging.
Users felt the quiz feedback wasn’t clear enough. They want to be able to review answers and detailed feedback.
Users felt the quiz feedback wasn’t clear enough. They want the ability to review answers and see detailed feedback.
Users felt the cards used in the design were hard to read and interact with, asking for larger, more accessible sizing.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Users weren’t sure how to save events. They suggested using a more familiar icon (like a bookmark) and making the option more visible
Users felt the schedule page was redundant. They preferred having ongoing events listed directly on the home page for easier access
They felt the color palette made the app feel professional and appropriate for the theme
Users felt the options for filtering on the resources page weren’t effective and inconsistent with the rest of the website
Users wanted more examples within challenges to better understand what to do. They felt the lack of details reduced their motivation
Users felt the website's visual design was uneven, with too much content on the main page and too little on subpages
Testing with users
We interviewed several users to get their first impressions and feedback on our prototype. The feedback helped us identify where the design and content could be clearer and more engaging.
Users felt the quiz feedback wasn’t clear enough. They want to be able to review answers and detailed feedback.
Users felt the cards used in the design were hard to read and interact with, asking for larger, more accessible sizing.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Brand Identity
Brand Identity
For many, learning about reproductive health can feel overwhelming and intimidating. Blooming’s visual style brings a sense of warmth and familiarity, using a warm palette and clean, simple typography to support a more approachable experience.
For many, learning about reproductive health can feel overwhelming and intimidating. Blooming’s visual style brings a sense of warmth and familiarity, using a warm palette and clean, simple typography to support a more approachable experience.
