E-Learning
E-Learning
Blooming
Blooming
Reproductive health education and support for young women
Reproductive health education and support for young women
Type
Type
Website
Website
Tools
Tools
Figma, FigJam, Miro
Figma, FigJam, Miro
Year
Year
2024
2024
Background
Background
Blooming is an online learning platform dedicated to educating young women about reproductive health. It empowers users by providing engaging educational resources and a supportive space to learn, connect, and build confidence in their health.
Blooming is an online learning platform dedicated to educating young women about reproductive health. It empowers users by providing engaging educational resources and a supportive space to learn, connect, and build confidence in their health.
During this project, I conducted user research and interviews, created sketches and wireframes, participated in user testing, and worked on the final design. My team members focused on implementing the design in code as well as conducting research and interviews.
During this project, I conducted user research and interviews, created sketches and wireframes, participated in user testing, and worked on the final design. My team members focused on implementing the design in code as well as conducting research and interviews.
The Problem
The Problem
Many young women face barriers to understanding their bodies and maintaining their health due to pervasive stigma and harmful stereotypes about female reproductive health.
Our team identified the following pain points to focus on:
Many young women face barriers to understanding their bodies and maintaining their health due to pervasive stigma and harmful stereotypes about female reproductive health.
Our team identified the following pain points to focus on:
No central source of information
No central source of information
Women and girls lack adequate information about their bodies and their health, along with the necessary tools to maintain their well-being. There isn’t a central source for information on female reproductive health which makes finding answers harder
Women and girls lack adequate information about their bodies and their health, along with the necessary tools to maintain their well-being. There isn’t a central source for information on female reproductive health which makes finding answers harder
Discouraged from seeking help
Discouraged from seeking help
Negative stigma and harmful stereotypes surrounding female reproductive health create a sense of shame and embarrassment in women, making them less likely to seek out reproductive health services
Negative stigma and harmful stereotypes surrounding female reproductive health create a sense of shame and embarrassment in women, making them less likely to seek out reproductive health services
The Solution
The Solution
An online learning platform that provides comprehensive resources about female reproductive health.
An online learning platform that provides comprehensive resources about female reproductive health.
An easy-to-use website with reproductive health information and resources can empower women to make informed decisions about their health. It can also act as a safe space for them to discuss their health and support one another.
An easy-to-use website with reproductive health information and resources can empower women to make informed decisions about their health. It can also act as a safe space for them to discuss their health and support one another.
Compiled Resources
Compiled Resources
A collection of reproductive health resources in one place
A collection of reproductive health resources in one place
Community Support
Community Support
A space to discuss learning material and support one another
A space to discuss learning material and support one another
Test Comprehension
Test Comprehension
A method to ensure users understand what they're learning
A method to ensure users understand what they're learning
Research
Research
User Research
User Research
We conducted user interviews to understand our target audience's needs and their experiences regarding reproductive health.
We conducted user interviews to understand our target audience's needs and their experiences regarding reproductive health.
Market Research
Market Research
Next, we analyzed and compared several websites and apps tackling the problem. We noted their strengths, weaknesses, and what we could do to make our solution stand out.
Next, we analyzed and compared several websites and apps tackling the problem. We noted their strengths, weaknesses, and what we could do to make our solution stand out.
Ideation
Ideation
With a clearer understanding of our target audience and the problem space, we moved into the ideation phase.
With a clearer understanding of our target audience and the problem space, we moved into the ideation phase.
Site Map
Site Map
Using our research insights, we started the ideation phase by defining the website's structure and architecture through a site map.
User Flow
User Flow
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design decisions.
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design decisions.
Wireframes
Wireframes
Brand Identity
Brand Identity
Blooming’s mission is to provide young women with the knowledge and support they need to navigate their reproductive health with confidence. To reflect this, we used a warm and vibrant color palette and a clean and simple font to create a sense of encouragement and sincerity.
Blooming’s mission is to provide young women with the knowledge and support they need to navigate their reproductive health with confidence. To reflect this, we used a warm and vibrant color palette and a clean and simple font to create a sense of encouragement and sincerity.
Testing with users
Testing with users
We interviewed several users from our target audience to collect their first impressions and feedback on various aspects of our prototype:
We interviewed several users from our target audience to collect their first impressions and feedback on various aspects of our prototype:
Key Insights
Key Insights
The feedback revealed that the website’s visual design felt underwhelming and that some features, like the quiz results page, lacked the clarity and depth needed to support independent learning, leaving users frustrated.
The feedback revealed that the website’s visual design felt underwhelming and that some features, like the quiz results page, lacked the clarity and depth needed to support independent learning, leaving users frustrated.
Feedback lacks depth
Feedback lacks depth
Users felt the quiz feedback wasn’t clear enough. They want the ability to review answers and see detailed feedback.
Users felt the quiz feedback wasn’t clear enough. They want the ability to review answers and see detailed feedback.
Cards feel too small
Cards feel too small
Users felt the cards used in the design were hard to read and interact with, suggesting the need for larger, more accessible sizing.
Users felt the cards used in the design were hard to read and interact with, suggesting the need for larger, more accessible sizing.
Visual design lacks impact
Visual design lacks impact
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
