E-Learning
Blooming
Blooming
Addressing the lack of reliable, centralized reproductive health education through accessible learning and peer support.
Addressing the lack of reliable, centralized reproductive health education through accessible learning and peer support.
Overview
Overview
Blooming helps young women learn about reproductive health with accessible resources and community support
Blooming helps young women learn about reproductive health with accessible resources and community support
Problem
Problem
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
Challenge
Challenge
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
My Contributions
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Blooming helps young women learn about reproductive health with accessible resources and community support
Problem
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
Challenge
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
Overview
Blooming helps young women learn about reproductive health with accessible resources and community support
Challenge
How might we help women build the knowledge they need to understand their bodies and care for their well-being?
Problem
Learning about reproductive health is often confusing and stigmatized, with limited trustworthy information available
My Contributions
User Research, User Interviews, Information Architecture, Wireframing, Prototyping, User Testing, Visual Design
The Problem
The Problem
Many young women face barriers to understanding their bodies and maintaining their health due to widespread stigma and harmful stereotypes about female reproductive health.
Our team identified the following pain points to focus on:
Many young women face barriers to understanding their bodies and maintaining their health due to widespread stigma and harmful stereotypes about female reproductive health.
Our team identified the following pain points to focus on:
No central source of information
No central source of information
Women and girls lack adequate information about their bodies and their health, along with the necessary tools to maintain their well-being. There isn’t a central source for information on female reproductive health which makes finding answers harder
Women and girls lack adequate information about their bodies and their health, along with the necessary tools to maintain their well-being. There isn’t a central source for information on female reproductive health which makes finding answers harder
Discouraged from seeking help
Discouraged from seeking help
Negative stigma and harmful stereotypes surrounding female reproductive health create a sense of shame and embarrassment in women, making them less likely to seek out reproductive health services
Negative stigma and harmful stereotypes surrounding female reproductive health create a sense of shame and embarrassment in women, making them less likely to seek out reproductive health services
The Solution
The Solution
An online learning platform that provides comprehensive resources about female reproductive health.
An online learning platform that provides comprehensive resources about female reproductive health.
A website with reproductive health information and resources can empower women to make informed decisions about their health. It can also act as a safe space for them to discuss their health and support one another.
A website with reproductive health information and resources can empower women to make informed decisions about their health. It can also act as a safe space for them to discuss their health and support one another.
Compiled Resources
Compiled Resources
A collection of reproductive health resources in one place
A collection of reproductive health resources in one place
Community Support
Community Support
A space to discuss learning material and support one another
A space to discuss learning material and support one another
Test Comprehension
Test Comprehension
A method to ensure users understand what they're learning
A method to ensure users understand what they're learning
Research
Research
To learn how people currently approach reproductive health education and what they need to feel confident starting, we conducted user interviews
To learn how people currently approach reproductive health education and what they need to feel confident starting, we conducted user interviews
Preparation and learning at an early age is beneficial
Preparation and learning at an early age is beneficial
"There should be a push for families to incorporate education on menstrual health into their children’s lives"
"There should be a push for families to incorporate education on menstrual health into their children’s lives"
Most learned from school or at home
Most learned from school or at home
"Interviewees said that they received most of their knowledge about reproductive health from school settings and the internet, but felt that they still knew very little about reproductive health"
"Interviewees said that they received most of their knowledge about reproductive health from school settings and the internet, but felt that they still knew very little about reproductive health"
Important topics aren't covered in formal education
Important topics aren't covered in formal education
"Maintaining a healthy body and reproductive system isn’t covered enough (in schools) compared to other topics like sexual and menstrual health"
"Maintaining a healthy body and reproductive system isn’t covered enough (in schools) compared to other topics like sexual and menstrual health"
Next, we analyzed and compared several websites and apps tackling the problem. We noted their strengths, weaknesses, and what we could do to make our solution stand out.
Next, we analyzed and compared several websites and apps tackling the problem. We noted their strengths, weaknesses, and what we could do to make our solution stand out.
Organization is key. Users should be able to find what they need quickly and easily.
Organization is key. Users should be able to find what they need quickly and easily.
Users should be able to share information and talk with each other to reduce feelings of intimidation and reluctance to discuss their health.
Users should be able to share information and talk with each other to reduce feelings of intimidation and reluctance to discuss their health.
Tailoring content to users can make their experience smoother and increase engagement and satisfaction
Tailoring content to users can make their experience smoother and increase engagement and satisfaction
Ideation
Ideation
With a clearer understanding of our target audience and the problem space, we moved into the ideation phase.
With a clearer understanding of our target audience and the problem space, we moved into the ideation phase.
Using our research insights, we started the ideation phase by defining the website's structure and architecture through a site map.
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design decisions.
The user flow helped us visualize how users would move through the website. Together with the site map, it guided our design decisions.
Testing with users
Testing with users
We interviewed several users from our target audience to collect their first impressions and feedback on various aspects of our prototype:
We interviewed several users from our target audience to collect their first impressions and feedback on various aspects of our prototype:
Key Insights
Key Insights
The feedback revealed that the website’s visual design felt underwhelming and that some features, like the quiz results page, lacked the clarity and depth needed to support independent learning, leaving users frustrated.
The feedback revealed that the website’s visual design felt underwhelming and that some features, like the quiz results page, lacked the clarity and depth needed to support independent learning, leaving users frustrated.
Feedback lacks depth
Feedback lacks depth
Users felt the quiz feedback wasn’t clear enough. They want the ability to review answers and see detailed feedback.
Users felt the quiz feedback wasn’t clear enough. They want the ability to review answers and see detailed feedback.
Cards feel too small
Cards feel too small
Users felt the cards used in the design were hard to read and interact with, suggesting the need for larger, more accessible sizing.
Users felt the cards used in the design were hard to read and interact with, suggesting the need for larger, more accessible sizing.
Visual design lacks impact
Visual design lacks impact
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Users found the site plain, recommending more text and detail to improve clarity and engagement.
Brand Identity
Brand Identity
Blooming’s mission is to provide young women with the knowledge and support they need to navigate their reproductive health with confidence. To reflect this, we used a warm, clean, and simple visual style to keep the experience approachable and familiar
Blooming’s mission is to provide young women with the knowledge and support they need to navigate their reproductive health with confidence. To reflect this, we used a warm, clean, and simple visual style to keep the experience approachable and familiar
