Lifestyle & Wellness
E-Learning
Eco-Challenge
Eco-Challenge
Eco-friendly challenges to make sustainable living achievable
Reproductive health education and support for young women
Type
Type
Website
Website
Tools
Tools
Figma, FigJam
Figma, FigJam
Year
Year
2024
2024
Context
Context
Eco-Challenge is an interactive challenge-based website designed to inspire and empower individuals to live sustainably. It aims to raise awareness about sustainable consumption through eco-friendly challenges and educational resources.
Eco-Challenge is an interactive challenge-based website designed to inspire and empower individuals to live sustainably. It aims to raise awareness about sustainable consumption through eco-friendly challenges and educational resources.
Eco-Challenge was developed as part of a class project addressing the UN Sustainable Development Goals. Our team focused on Sustainable Development Goal 12, which aims to ensure sustainable consumption and production patterns.
Eco-Challenge was developed as part of a class project addressing the UN Sustainable Development Goals. Our team focused on Sustainable Development Goal 12, which aims to ensure sustainable consumption and production patterns.
Background
Background
The UN’s Sustainable Development Goals (SDGs) were established to ensure sustainable consumption and production patterns and to protect the livelihoods of current and future generations. SDG 12 offers suggestions for simple changes that can positively impact the environment, such as recycling and reusing products.
Our project addresses the gap in awareness about sustainable consumption. Many people don't realize how their daily choices impact the environment, and those who do may face barriers that make it inconvenient or challenging to adopt sustainable habits.
The UN’s Sustainable Development Goals (SDGs) were established to ensure sustainable consumption and production patterns and to protect the livelihoods of current and future generations. SDG 12 offers suggestions for simple changes that can positively impact the environment, such as recycling and reusing products.
Our project addresses the gap in awareness about sustainable consumption. Many people don't realize how their daily choices impact the environment, and those who do may face barriers that make it inconvenient or challenging to adopt sustainable habits.
The Problem
The Problem
The current patterns of consumption and production are unsustainable, leading to environmental degradation and resource depletion. Lack of awareness, feelings of inconvenience and societal norms perpetuate unsustainable practices
The current patterns of consumption and production are unsustainable, leading to environmental degradation and resource depletion. Lack of awareness, feelings of inconvenience and societal norms perpetuate unsustainable practices
The Goal
The Goal
To raise awareness about sustainable consumption and inspire individuals to adopt eco-friendly habits and make conscious choices towards sustainable consumption.
To raise awareness about sustainable consumption and inspire individuals to adopt eco-friendly habits and make conscious choices towards sustainable consumption.
Next, we narrowed down the broad SDG goal into a statement to guide our work:
Next, we narrowed down the broad SDG goal into a statement to guide our work:
The Solution
The Solution
A website with a series of challenges to encourage people to adopt eco-friendly habits and make conscious choices towards sustainable consumption.
A website with a series of challenges to encourage people to adopt eco-friendly habits and make conscious choices towards sustainable consumption.
A resource with reliable information on sustainable consumption and eco-friendly habits would make it easier for people to access what they need, raising awareness and reducing the inconvenience often associated with adopting sustainable practices.
A resource with reliable information on sustainable consumption and eco-friendly habits would make it easier for people to access what they need, raising awareness and reducing the inconvenience often associated with adopting sustainable practices.
Sustainability Resources
Sustainability Resources
A collection of relevant, easily accessible resources to support learning
A collection of relevant, easily accessible resources to support learning
Eco-Friendly Challenges
Eco-Friendly Challenges
Eco-friendly practices turned into interactive challenges to lessen intimidation
Eco-friendly practices turned into interactive challenges to lessen intimidation
Research
Research
User Research
User Research
We held user interviews to understand users' needs and gather insights into their experiences with sustainability.
We held user interviews to understand users' needs and gather insights into their experiences with sustainability.
Market Research
Market Research
We conducted research to identify existing solutions, understand how they work, and evaluate their effectiveness. We used these findings to inform the design and development of our solution.
We conducted research to identify existing solutions, understand how they work, and evaluate their effectiveness. We used these findings to inform the design and development of our solution.
Ideation
Ideation
After gaining a stronger understanding of our users and problem space, we moved into the ideation phase.
After gaining a stronger understanding of our users and problem space, we moved into the ideation phase.
Site Map
Site Map
We began our ideation phase by defining the website’s structure and architecture through a site map.
User Flow
User Flow
The user flow helped us visualize how users would move through the website. Together with the site map, it informed the structure and layout of the website.
Wireframes
Wireframes
Brand Identity
Brand Identity
Eco-Challenge’s goal is to inspire and empower individuals to live sustainably. To reflect this, we used a cool, vibrant, and refreshing color palette paired with a clean sans-serif font to create a sense of motivation and encouragement.
Eco-Challenge’s goal is to inspire and empower individuals to live sustainably. To reflect this, we used a cool, vibrant, and refreshing color palette paired with a clean sans-serif font to create a sense of motivation and encouragement.
Testing with users
Testing with users
We carried out user testing, interviewing users to get their first impressions and feedback on our prototype and to identify opportunities for improvement:
We carried out user testing, interviewing users to get their first impressions and feedback on our prototype and to identify opportunities for improvement:
Key Insights
Key Insights
The feedback revealed issues with content clarity. Some pages lacked content, while others had too much. Additionally, the website’s instructions left users confused and uncertain about how to approach challenges.
The feedback revealed issues with content clarity. Some pages lacked content, while others had too much. Additionally, the website’s instructions left users confused and uncertain about how to approach challenges.
Filtering is unclear
Filtering is unclear
Users felt the options for filtering on the resources page weren’t effective and inconsistent with the way other pages filter their content.
Users felt the options for filtering on the resources page weren’t effective and inconsistent with the way other pages filter their content.
Needs clearer guidance
Needs clearer guidance
Users wanted more examples within challenges to better understand what to do. They felt the lack of details reduced their motivation.
Users wanted more examples within challenges to better understand what to do. They felt the lack of details reduced their motivation.
Underwhelming design
Underwhelming design
Users felt the visual design of the website was both underwhelming and uneven, with too much content on the main page and too little on subpages.
Users felt the visual design of the website was both underwhelming and uneven, with too much content on the main page and too little on subpages.
